This winter I’ve kicked off my reading list with something very special – two books about a historical force in beauty. Her name was Helena Rubinstein and she was one of the world’s first cosmetic entrepreneurs. She started with a simple face cream and from there she built a global empire which is still around today.

The two books I’m holding were written in the 1960s. They chronicle her amazing life as well as her beauty philosophies.

Helena Rubinstein was a very hard worker. When she was in her 90s she said, “Work has been my best beauty treatment. It keeps the wrinkles out of the mind and spirit.”

She taught women to wash their face using small circular movements starting at the chin and moving upward, never downward. This is exactly what Dr. Harold Lancer, one of today’s top dermatologists also recommends. In over 100 years the simple mechanics of tending to your skin hasn’t changed.

Today we have exponentially more products to chose from than women did in Helena’s day. We’re bombarded with advertising claims which can lead to an overfocus on products, causing us to endlessly search for the magical one which will make us radiant overnight.

By reading vintage books like these, I can clearly see it’s not so much the product as how you use it. It is better to have a good product and use it diligently every night than a great one you use haphazardly.

After circling the world numerous times and examining the skin of tens of thousands of women, Helena said, “I have never met a woman who really cared about being alluring and lovely, who really tried to achieve these twin objectives, who failed to do so.”

Over a century after her birth, Helena Rubinstein remains a beauty teacher, role model and inspiration.



Barbara Wayman, APR

Author of Living An Extraordinary Life – 9 Transformational Strategies To Live Your Best Life Now